The Dandy Horse Berlin & Melisa Minca are pleased to announce the launch of their respective labels. We welcome you to celebrate the cause with us at concept store Dandy Horse Berlin, located on Glogauer Str. 4.
Saturday July 14 | LAUNCH EVENT – private-label & Melisa Minca | 16:00 – 21:30
To mark the occasion, we’ll have a variety of different musicians performing while you can browse through the new collections, enjoy a drink or two or even chat with the people behind the labels.
About the brands:
Dandy Horse Berlin’s private-label Supernormal Thinking was born out of the ambition to support local visual artists whose interpretation of “supernormal thinking” will be printed on our apparel, consisting of organic t-shirts (and sweaters). Each season will give stage to a different illustrator whose vision we plan to transform in one-of-a-kind fashion staples. For our first edition we’ll be collaborating with Sidestep studio, a Berlin-based studio exploring the meaning behind the words “supernormal thinking”.
MeowNEKI NEKO, a.k.a Melisa Minca, is a Bratislava-born Berlin-based designer specializing in upcycling and repurposing 2nd hand materials. As opposed to working around seasonal collections, she produces upcycled, reworked and custom one-of-a-kind pieces continuously and her online shop is running since February. With an MA in Sustainable Development and Politics, Melisa Minca is a self-taught designer with a mission to transform how we look at fashion and clothing, what’s its real value and how it’s made.
16:00 – 16:40 – Emme Moisés
17:00 – 17:40 – Vero Monsh
18:00 – 18:50 – BLUE SPACE
19:00 – 19:50 – Sara Fumaça
20:00 – end – BLEACH.live
Graphics & Pictures: Sidestep studio
Video documentation: James Pain
Thanks to our amazing sponsors:
Vodka by Our/Berlin Vodka
Beers by Bierfabrik
Coconut water by Michelberger’s Fountain of Youth
Goodie bags by Frau Tonis Parfum
Magazines by Schmutz
a special shout-out to Schmutz & Oooh, Berlin for the support.
Follow the event on social media via #DandyHorseLaunchEvent and share your pictures using the same hashtag. We’ll be picking a favorite image and giving away a €25 store-voucher to the person responsible.